The bond between the beach couture brand and Brazil is growing stronger after the opening of the boutique in Rio de Janeiro. Starring at the Verao Rio Festival and on the pages of the coolest magazines, Miss Bikini is preparing to conquer the country with other openings and a strong brand marketing activity.

The echo of the success that accompanied the return of Miss Bikini to Brazil, where it inaugurated its new boutique in Rio de Janeiro last month and was, at the same time, the protagonist of the famous Verao Rio Festival, is not exhausted. The beach couture brand, in fact, continues to conquer the country with a precise strategy of openings and brand marketing aimed at strengthening its presence there.

Starting with retail. The many celebrities who gathered for the opening of the boutique inside the Barra Shopping mall, in the uber cool Barra neighborhood, amplified the engagement with the brand's collections, from the beachwear lines and the capsules to the swimwear and the proposals made in special textures, such as the laminates and Como silks that made the clothes the protagonists. Those very clothes, which were brought to the catwalk together with the swimsuits during the final show of the Verao Rio 23 Festival of which Miss Bikini was one of the main sponsors, constitute a bet won by Andrea Teofilatto who in unsuspecting times had given life to a proposal, gradually perfected, of models that could dress women even away from the beach.

It is no coincidence that even the clothes have become objects of desire for Brazilian customers who seek - and find - in the proposals of Miss Bikini that concentration of exclusivity, style and quality that only artisanal production and pure creativity can guarantee. A confirmation for the Italian brand with a carioca heart - the brand was created in Rio de Janeiro by Andrea Teofilatto and the stylists Alessandra and Francesca Piacentini in 1989 and then developed in Italy that feels at home in Brazil and has decided to continue its expansion right here by opening this year a second store in Ipanema and, subsequently, in San Paolo. Boutiques that will be added to the other single-brand stores present in the most prestigious and iconic international locations and to the distribution that has over 400 multi-brand stores around the world.

Moreover, “ the girl from Ipanema with the Made in Italy bikini ” also boasts a 360-degree media presence on Brazilian soil: this is confirmed by recent releases, including an in-depth article in the newspaper Globo and the cover of the singles on Ela, one of the most famous magazines in the country, with which the brand has also created a social partnership. But not only because the images of the collection's fashion film, accompanied by the advertising campaign's billboards, are beautifully displayed inside the Barra Shopping mall as well as, in many areas of the city, on street furniture installations, such as digital clocks and bus stations.