Miss Bikini Loves Brazil

The bond between the beach couture brand and Brazil is increasingly strengthened after the opening of the Rio de Janeiro boutique. Starring at the Verao Rio Festival and in the pages of the coolest magazines, Miss Bikini is preparing to conquer the country with other openings and a strong brand marketing activity.

The echo of the success that accompanied Miss Bikini's return to Brazil continues, where she inaugurated her new boutique in Rio de Janeiro last month and was, at the same time, the protagonist of the famous Verao Rio Festival. The beach couture brand, in fact, continues its conquest of the country with a precise strategy of openings and brand marketing aimed at strengthening its presence on site.  

Starting with retail. The numerous celebrities who gathered to open the boutique inside the Barra Shopping mall, in the uber-cool Barra neighborhood, amplified their engagement with the brand's collections, from beachwear lines and capsules to water-based products to offerings made with special textures, such as laminates and Como silks that made the dresses the protagonists. Those very dresses, which were carried on the catwalk along with the costumes during the final show of the Verao Rio 23 Festival, of which Miss Bikini was one of the main sponsors, constitute a gamble won by Andrea Teofilatto, who in unsuspecting times had created a proposal, gradually refined, for models that could dress women even off the beach.

It is no coincidence that clothes have also become objects of desire for Brazilian customers who seek – and find - in Miss Bikini's proposals that concentration of exclusivity, style and quality that only artisanal production and pure creativity can guarantee. A confirmation for the Italian brand with a Carioca heart – the brand was conceived in Rio de Janeiro by Andrea Teofilatto and designers Alessandra and Francesca Piacentini in 1989 and then developed in Italy, which feels at home in Brazil and which has decided to continue its expansion from here, opening a second store this year in Ipanema and, subsequently, in São Paulo. Boutiques that will join the other single-brand stores present in the most prestigious and iconic international locations and the distribution that has over 400 multibrands worldwide.

Moreover “the girl from Ipanema with the Made in Italy bikini” also boasts a 360-degree average presence in Brazil: this is confirmed by recent releases, including an in-depth analysis in the newspaper Globo and the cover, and singles in Ela, one of the country's most famous magazines, with which the brand has also created a social media partnership. But not only because the images from the collection's fashion film, accompanied by posters from the ADV campaign, are prominently displayed inside the Barra Shopping Mall as well as, in many areas of the city, on street furniture installations, namely digital clocks and bus stations.