Re-opening Under the Sign of Nature For Miss Bikini Luxe's Boutique in Rome

CONCEPT STORE-STYLE RESTYLING FOR THE VIA DEL BABUINO SPACE, WHICH HOUSES THE BRAND'S COLLECTIONS IN A SINGLE STORE ALONGSIDE NICHE BRAND OFFERINGS

Rome, April 2024 . “An inclusive space, in which to find niche brands alongside all Miss Bikini's collections with the aim of building a broad and transversal offering that reflects the versatility of contemporary femininity ”. The words of creative directiondi Miss Bikini, Francesca and Alessandra Piacentini, They accompany the debut of the beach couture brand's new Roman flagship store at Via del Babuino 52, which is renovated from the ground up and gives rise to a new shopping experience marked by exclusivity and a strong identity. This restyling, in fact, supports the strategy of Miss Bikini increasingly oriented to give concrete form to its vision by combining, to the seasonality of its product, proposals that ideally complement it during the rest of the year to offer a multifaceted and eclectic lifestyle.

The result is enclosed in one unconventional and unexpected space: 90m2 made more emotional by the use of a palette of colors and natural graphics that allow for an immersive experience designed to communicate, with immediacy, the connection between the brand and nature, discernible from the stylistic choices underlying the concept. Starting with the English green walls in dialogue with the panels covered with a 3D-effect jungle print; continuing with the bronze mirrors and the mat-like floor in neutral tones. L’The concept store image is complemented by a clever play of light and a relaxing corner with teak armchairs where you can enjoy a personalized break from the natural sound that the brand has specifically designed to offer a true sensory escape that resonates with its philosophy.

“We want Miss Bikini's style to be an ideal bridge between the beauty of nature and the richness of the most ancestral cultures: a contamination translated into our collections where each piece tells a story and invites those who choose it to be part of a broader narrative that celebrates diversity and feminine strength in continuous dialogue with the natural universe ” commented Alessandra and Francesca Piacentini, speaking of the new shop conceived precisely with the intention of involving the five senses of those who enter it. Starting with the music, inspired by the sounds of nature, which transports you to the exotic atmosphere of distant lands on a journey where there is room for those essences chosen to perfume the interior that tickle the sense of smell and which are ideally complemented by the involvement of touch thanks to the different textures of the fabrics used for the collections.

And the concept store created is perfect to host the proposals of Miss Bikini which have always found their inspiration both in the environment - both from the point of view of design and ethics – and in respect for the different cultures and traditions of the Planet, with models with sophisticated and original textures and prints, embellished with details and new workmanship and characterised by that taste Seventies reread in a contemporary brand identity key.

As a complement to beachwear offerings, a selection of niche brands share a similar blend of luxury and craftsmanship: space is therefore given to creations born in the vein of authenticity, such as handcrafted jewelry alongside hand-made hats, Made in Italy sandals, and leather accessories perfect for completing every look in every season.

Miss Bikini's concept store will open its doors to the public on April 18th, ready to offer a personalized and unforgettable shopping experience.