RESTYLING WITH A CONCEPT STORE KEY FOR THE SPACE IN VIA DEL BABUINO WHICH WELCOMES, IN A SINGLE STORE, THE BRAND'S COLLECTIONS ALONGSIDE PROPOSALS FROM NICHE BRANDS

Rome, April 2024. “ An inclusive space, where you can find niche brands alongside all the Miss Bikini collections with the aim of building a broad and transversal offer that reflects the versatility of contemporary femininity ”. The words of the creative directors of Miss Bikini, Francesca and Alessandra Piacentini, accompany the debut of the new Roman flagship store in via del Babuino 52 of the beach couture brand, which presents itself renovated from the ground up and which gives life to a new shopping experience in the name of exclusivity and a strong identity. This restyling supports, in fact, the strategy of Miss Bikini increasingly oriented to giving concrete form to its vision by combining the seasonality of its product with proposals that ideally complete it during the rest of the year to offer a multifaceted and eclectic lifestyle.

The result is enclosed in an unconventional and unexpected space: 90 square meters made more emotional by the use of a palette of colors and natural graphics that allow an immersive experience designed to communicate, with immediacy, the connection between the brand and nature, recognizable from the stylistic choices at the base of the concept. Starting from the English green walls in dialogue with the panels covered with jungle print with 3D effect leaves; continuing with the bronzed mirrors and the neutral-toned floor similar to a mat. L'image of the concept store is completed by a clever play of lights and a relaxation corner with teak armchairs in which to enjoy a personalized break with a natural sound that the brand has specifically studied to offer a real sensory escape in which its philosophy resonates.

“ We want the Miss Bikini style to be an ideal bridge between the beauty of nature and the richness of the most ancestral cultures: a contamination translated into our collections in which each piece tells a story and invites those who choose it to be part of a broader narrative that celebrates diversity and feminine strength in continuous dialogue with the natural universe, ” commented Alessandra and Francesca Piacentini, speaking of the new store conceived with the intention of involving the five senses of those who enter. Starting with the music, inspired by the sounds of nature, which transports you to the exotic atmosphere of distant lands on a journey in which there is room for those essences chosen to perfume the interior that tickle the sense of smell and are completed, ideally, by the involvement of touch thanks to the different consistencies of the fabrics used for the collections.

And the concept store created is perfect for hosting the proposals of Miss Bikini which, since always, find their inspiration both in the environment - both from the point of view of design and ethics - and in the respect of the different cultures and traditions of the Planet, with models with sophisticated and original textures and prints, embellished with details and new workmanship and characterized by that Seventies taste reinterpreted in a contemporary key that is the identity of the brand.

As a corollary to the beachwear proposals, a selection of niche brands, united by a similar mix of luxury and craftsmanship: space therefore for creations born in the wake of authenticity such as handcrafted jewelry alongside hand-made hats, Made in Italy sandals and leather accessories perfect for completing every look in every season.

The Miss Bikini concept store will open its doors to the public on April 18th, ready to offer a personalized and unforgettable shopping experience.