Miss Bikini arrives in Brazil with its first store in Barra

Leader of European beachwear, the Italian brand has opened its first store in Barra Shopping, in Rio de Janeiro, and has plans for expansion throughout the Brazilian territory

The Italian brand Miss Bikini presented its exclusive and innovative collection in the Barra store on February 28, in Ipanema during the Verao Rio festival. Although it was created in Rio de Janeiro, by Italians Andrea Teofilatto and Alessandra Piacentini, in 1989, the brand was founded in Italy.

Now all cariocas can admire the products manufactured in special textures, from laminates to Como silk, inside the Barra da Tijuca mall store. In the store, the customer will find a special selection of all the brand's lines and capsules: Swimwear, Beach Couture, Colors, Black and White and 7Sins.

"Brazil has always been in our thoughts. In recent years, we have followed all the beachwear brands that have grown up here, and today I am proud to be back where the dream began. Debuting in Rio is a great personal achievement. We feel at home" says Andrea Teofilatto, CEO and founder of the brand alongside his wife, the stylist Alessandra Piacentini.

Present in cities such as Rome and Milan, and in the elegant towns of Porto Cervo, Riccione and Forte dei Marmi, in Italy, but also in Ibiza, Palma de Mallorca in Spain, Cannes and Saint Tropez in France, Mykonos in Greece, Miss Bikini wants continue its expansion plan in Brazil. Also in 2023, a second store will be inaugurated in Ipanema; a third in Sao Paulo; and another in Trancoso, Bahia.

“Brazil is a very important country on the world scene. I think Brazilians have no idea how revered they are in Italy and around the world. I, for example, am an "Italian" jokes the CEO of Miss Bikini .

Innovative, the brand that has more than 400 multi-brands around the world, always present on the catwalks of Milan and New York, explores fabrics such as neoprene, silk, lycra worked and embroidered, and always creates new models as happened with the push up .
In addition to bikinis and swimwear, the Rio summer show featured Miss Bikini designer dresses that are worn to all Italian fashion parties.

"Clothes began to be bought for formal occasions and ceremonies. We saw an opportunity in the sector and decided to launch, during Milan Fashion Week 2008, a new collection to take the woman from the beach directly to the glamorous clubs for a drink while enjoying the sunset, thus passing from the aperitif to the parties” says Andrea Teofilatto.

For Andrea Teofilatto, the secret of Miss Bikini's success lies in the union of the sensuality of the Brazilian model with Italian design.

“We brought the "girl from Ipanema" to Italy and we realized that, on the beach, European women and Brazilian women are very similar. Both seek style, quality and exclusivity. That's why we don't give up on artisanal production"

Background

At the end of 1980, Andrea Teofilatto noticed that the beach clothing of the Sardinian resorts needed something more. She then decided to break with the family tradition of lawyers to work in the fashion industry.
Andrea then began the production of his brand in the mountain region of Rio de Janeiro. For 14 years, the entrepreneur initially carried out production in Brazil to export to Europe, and then transferred everything to Italy.