The retail strategy of the beach couture brand continues apace, opening the first of a series of stores in Brazil in Rio de Janeiro.
Milan, December 2022. The dense plan of Miss Bikini store openings stops in Rio de Janeiro in Brazil, which foresees the presence of the brand in the most prestigious and iconic international locations. As in this case, where the lively district of Barra was chosen, the new economic and social center of the city, residence of the new ruling class and local celebrities and often used as a film set.
The Miss Bikini boutique is located inside the Barra Shopping mall, in a two-level environment characterized by an image in line with that of Brazilian shops. A space that recreates the idea of a living room with its shell-shaped armchairs in moss green velvet, the coffee tables in marble and gold and the maxi chandelier in gold and crystals, dominated by metallic silver in dialogue with the mirrored surfaces of the furnishings. Inside you will find the Miss Bikini collections, born from the creativity of Alessandra and Francesca Piacentini, in which beachwear and swimwear are added the proposal of dresses in special textures, of Italian production, which represent the new object of desire of customers international and who are preparing to repeat the success achieved in Europe.
For Miss Bikini, who had successfully opened her first boutique in Rio de Janeiro 33 years ago, this is a historic doubling, which will strengthen the image of Made in Italy not only in Rio but throughout the country; the challenge is in fact destined to continue with the openings planned throughout the territory starting from that of San Paolo in 2023.
“Our strategy is consistent with the process that has already begun following the commercial agreement signed last June with Costa Cruises which provides for our presence, among other things, on the Costa Firenze, whose route will touch the cities of Santos, Rio and Salvador” declared Andrea Teofilatto, founder of Miss Bikini.