Miss Bikini conquers Europe

Following the Cannes boutique's second anniversary celebration, the Italian luxury beachwear brand is growing at its wholesale store in France under the Orcanta brand, with the SS 2023 collection.

Miss Bikini invests in the international expansion strategy, confirming the brand awareness built over the last 30 years in the luxury beachwear segment.

The brand founded by the current CEO Andrea Teofilatto and designed by the creative duo Alessandra and Francesca Piacentini, in fact revolutionized the concept of swimsuit by creating a total look, with pieces designed not only for the sea but also for the city and for various occasions of use.

The beating heart of the growth plan remains Europe and France in particular. After inaugurating the store in 2021 Cannes on Rue d'Antibes During the Film Festival, this year the label will expand its sales reach in the French wholesale network, landing in 23 stores of the multi-brand brand Orcanta starting from SS 2023 and on the online shop orcanta.com.

A step following entry into Greece, a Mykonos, one of the most popular destinations of the international jet set, but also the widespread expansion in Brazil. The latter began at the end of 2022, with the inauguration of a store in Rio de Janeiro inside the Barra shopping mall. The plan will continue in 2023 with Ipanema and Sao Paulo.

Miss Bikini to date it has more than 400 multi-brand stores worldwide, corners and flagships in cities such as Rome, Milan, Porto Rotondo, Forte dei Marmi, Riccione, Ibiza, Mykonos and a high number of partnerships and time spaces in locations including Palma de Mallorca and Dubai.