Miss Bikini to conquer Europe

After the celebration of the second anniversary of the Cannes boutique, the Italian luxury beachwear brand grows in wholesale in France in the Orcanta store brand, with the SS 2023 collection.

Miss Bikini invests in the international expansion strategy, confirming the brand awareness built over the last 30 years in the luxury beachwear segment.

The brand founded by the current CEO Andrea Teofilatto and designed by the creative duo Alessandra and Francesca Piacentini , has in fact revolutionized the concept of swimwear by creating a total look, with garments designed not only for the sea but also for the city and for various occasions of use.

The beating heart of the growth plan remains Europe and France in particular. After having inaugurated the Cannes store on Rue d'Antibes in 2021 on the occasion of the Film Festival, this year the label will expand its sales range in the French wholesale network, landing in 23 stores of the Orcanta multi-brand brand starting from the SS 2023 and on the online shop orcanta.com .

A step that follows the entry into Greece, in Mykonos , one of the most popular destinations of the international jet set, but also the capillary expansion in Brazil . The latter began at the end of 2022, with the inauguration of a store in Rio de Janeiro inside the Barra shopping mall. The plan will continue in 2023 with Ipanema and São Paulo .

Miss Bikini today has more than 400 multi-brand stores all over the world, corners and flagships in cities such as Rome, Milan, Porto Rotondo, Forte dei Marmi, Riccione, Ibiza, Mykonos and a large number of partnerships and temporary spaces in locations including Palma de Mallorca and Dubai .