Since the first years of its foundation, Miss Bikini has anticipated trends in the world of beachwear by offering cutting-edge models with triangle bras and very high-cut Brazilian briefs, made of innovative fabrics such as lycra and available in an infinite variety of prints. There is no lack of sophisticated workmanship such as crochet and precious applications of crystals and stones. The advertising campaigns shot in the most suggestive places in the world continue: starting from Brazil, passing through Cuba and arriving in the Philippines.
Since the first years of its foundation, Miss Bikini has anticipated trends in the world of beachwear by offering cutting-edge models with triangle bras and very high-cut Brazilian briefs, made of innovative fabrics such as lycra and available in an infinite variety of prints. There is no lack of sophisticated workmanship such as crochet and precious applications of crystals and stones. The advertising campaigns shot in the most suggestive places in the world continue: starting from Brazil, passing through Cuba and arriving in the Philippines.
It is the turning point year with the arrival of the first push up bikini by Miss Bikini and it is an immediate success, told by images that have made history, taken between Rio De Janeiro, Saint Tropez, Tulum and Miami. An unprecedented triumph thanks to a great innovation: for the first time a bra with neoprene padding is used, which is followed, after a few years, by the debut of the one-piece swimsuit with an asymmetrical design and cut out details.
LThe beginning of the new millennium marks a turning point in the history of Miss Bikini: the company expands with the entry of Francesca Piacentini, Alessandra's sister. Francesca brings her know-how to the company, having already gained solid experience in the fashion sector. A true winning stylistic duo is created, formed by the two designers who give life to increasingly exclusive and structured collections: starting from the jewel bikini embellished with Hungarian crystals and a thong with beads, up to the wildest costumes with shell applications. These are years full of creative ferment, innovation and unprecedented research: the swimsuit, thanks to the creative flair and the incessant desire to experiment with new fabrics, becomes a true fashion item at the hands of the two designers. LThe craftsmanship of the details is enriched with fine embroidery, shiny all-over stones, trendy sequins and very refined Swarovski. In the period immediately following, the brand's offering was extended by introducing embroidered caftans and silk dresses for the evening, to give life to a real “Beach Couture” collection, which until then had not been present on the beachwear market.
L'the escalation of the brand's success and notoriety reaches its peak in 2006, following the choice to position itself more strongly in the luxury beachwear segment. The brand further raises its product standards and strategically decides to transform the Miss Bikini brand Luxe. In the same year, the Cuori collection proves to be a great success with the public.
During the Milano Moda Donna fashion shows, Miss Bikini Luxe steps onto the catwalk for the first time and confirms its success in the beachwear world. Many top models parade with the costumes and dresses on the catwalk: from Alex Wek to the actress Juliette Lewis, from Candice Swanepoel to Naomi Campell, a true queen of the world catwalks. Naomi's presence marked a crucial turning point in the history of Miss Bikini, also thanks to her unscheduled and unannounced exit, which triggered an unprecedented media success.
In Spring/Summer 2009 , Alessandra and Francesca reveal their rock soul with swimsuits inspired by the kaleidoscopic and lively Seventies. A versatile and varied collection takes shape, composed of bikinis and trikinis embroidered all over, skirts with ruffles, evening dresses with a Seventies flavour and devorè fabrics designed for a refined and sophisticated woman.
2012 is the year in which Miss Bikini, with a new communication strategy, arrives on the Mediaset networks – Canale 5 and Italia 1 – to communicate the 2012 collection, with the first of three commercials in which the protagonist was the splendid Brazilian model Barbara Nepomuceno, captured in images created in the exclusive setting of Lake Como.
It is the following year that Miss Bikini Luxe participates in Milano Moda Donna, to show its summer collection in the suggestive location of Palazzo Isimbardi. On the catwalk, an exceptional testimonial, the beautiful Elisabetta Canalis, interpreted with her allure and charm, the spirit of the collection: jungle prints and tribal hints for bikinis and total looks that have received not only the applause of the audience present in the room but also that of the press and television.
Lthe year 2016 marks the birth of the 7Sins line: Miss Bikini expands its offering and launches more basic, fast and accessible models in terms of price aimed at a wider target, favoring colors and sizes that respond to a dynamic and effortless lifestyle. Lthe range of accessories signed by Miss Bikini is enriched with beach bags, clutches and the iconic inflatable that takes up the prints of the collection. Given the great success with the public, the Mix & Match is proposed again, on selected models, which allows you to choose and mix tops and bottoms to build your own set with a custom fit.
International scope is still the basis of every creation of the brand that boasts more than 30 years of successes strengthened by a strong and constant desire for expansion. The choice to create advertising campaigns in suggestive and distant locations is an example of this. It is no coincidence that two exceptional destinations such as Rio De Janeiro and Puerto Rico were chosen for the shooting of the SS22 collection.
2022 marks an important novelty for the brand that has always been known for the originality of its prints: the introduction of a capsule entirely in solid colors. Pure color in various declinations is promoted with refined selections of special fabrics, this is how the brand presents the Colors line.
Miss Bikini offers a wide and varied capsule made in plain color: lurex, glitter and coated microfiber are declined in refined and seductive models both on the bikini and on the surface of the water, which accompanies the woman from the warm beach to the lively summer nights.
Over the years, the brand has established a solid relationship with the end customer thanks to a widespread distribution network that includes 12 direct sales points, spread between Italy (Rome, Forte di Marmi, Riccione and Porto Rotondo) and abroad, with boutiques in Ibiza, Palma de Mallorca, Mykonos, Cannes, Dubai and Rio de Janeiro.
International scope is still the basis of every creation of the brand that boasts more than 30 years of successes strengthened by a strong and constant desire for expansion. The choice to create advertising campaigns in suggestive and distant locations is an example of this. It is no coincidence that two exceptional destinations such as Rio De Janeiro and Puerto Rico were chosen for the shooting of the SS22 collection.
2022 marks an important novelty for the brand that has always been known for the originality of its prints: the introduction of a capsule entirely in solid colors. Pure color in various declinations is promoted with refined selections of special fabrics, this is how the brand presents the Colors line.
Miss Bikini offers a wide and varied capsule made in plain color: lurex, glitter and coated microfiber are declined in refined and seductive models both on the bikini and on the surface of the water, which accompanies the woman from the warm beach to the lively summer nights.
Over the years, the brand has established a solid relationship with the end customer thanks to a widespread distribution network that includes 12 direct sales points, spread between Italy (Rome, Forte di Marmi, Riccione and Porto Rotondo) and abroad, with boutiques in Ibiza, Palma de Mallorca, Mykonos, Cannes, Dubai and Rio de Janeiro.
Euro
British Pound
US Dollar
