In the early years since its founding, Miss Bikini has anticipated trends in the beachwear world by offering cutting-edge models with triangle bras and highly leggy Brazilian briefs, made of innovative fabrics such as Lycra and available in an endless variety of prints. There is no shortage of sophisticated workmanship such as crochet and valuable applications of crystals and stones. Advertising campaigns taken in the most evocative places in the world continue: starting from Brazil, passing through Cuba and arriving in the Philippines.
From the first years of its foundation, Miss Bikini anticipates trends in the beachwear world by offering cutting-edge models with triangle bras and highly leggy Brazilian briefs, made of innovative fabrics such as Lycra and expressed in an endless variety of prints. There is no shortage of sophisticated workmanship such as crochet and valuable applications of crystals and stones. Advertising campaigns taken in the most evocative places in the world continue: starting from Brazil, passing through Cuba and arriving in the Philippines.
It's a turning point with the arrival of the first push-up bikini designed by Miss Bikini and it's an immediate success, told through images that have made history, taken in Rio De Janeiro, Saint Tropez, Tulum and Miami. An unprecedented triumph thanks to a great innovation: for the first time a bra with neoprene padding was used, followed, after a few years, by the debut of the one-piece with an asymmetrical design and cut-out details.
L’The beginning of the new millennium marks a turning point in the history of Miss Bikini: the company expands with the entry of Francesca Piacentini, Alessandra's sister. Francesca brings her Know-how to the company, already having a solid experience in the fashion sector. A true winning stylistic duo is created, made up of the two designers who create increasingly exclusive and structured collections: from the jeweled bikini embellished with Hungarian crystals and beaded thong, to the more sauvage costumes with shell appliques. These were years filled with creative excitement, innovation, and unprecedented research: the swimsuit, thanks to creative flair and the relentless desire to experiment with new fabrics, became a true fashion item at the hands of the two designers. L’The craftsmanship of the details was enriched with fine embroidery, shiny all-over stones, trendy sequins, and exquisite Swarovski designs. In the immediate aftermath, the brand's offering expanded by introducing embroidered caftans and silk dresses for the evening, to create a true collection “Beach Couture”, which until then had not been present on the beachwear market.
L’the brand's escalation in success and notoriety reached its peak in 2006, following the decision to place itself more strongly in the luxury beachwear segment. The brand further raised product standards and strategically decided to transform the Miss Bikini Luxe. brand. In the same year, the Cuori collection proved to be a great success with the public.
During the fashion shows of Milano Moda Donna, Miss Bikini Luxe takes to the catwalk for the first time and confirms her success in the beachwear world. Many supermodels parade in costumes and outfits on the catwalk: from Alex Wek to actress Juliette Lewis, from Candice Swanepoel to Naomi Campell, the true queen of the world's catwalks. Naomi's presence marked a crucial turning point in Miss Bikini's story, thanks in part to her unscheduled and unannounced exit, which sparked unprecedented media success.
In the Spring/Summer 2009, Alessandra and Francesca reveal their rock soul with swimsuits inspired by the kaleidoscopic and vital seventies. A versatile and varied collection takes shape, featuring all-over embroidered bikinis and trikinis, ruffled skirts, seventy-flavored evening dresses, and devorè fabrics designed for a refined and sophisticated woman.
The 2012 It is the year in which Miss Bikini, with a new communication strategy, arrives on the Mediaset networks – Canale 5 and Italia 1 – to communicate the 2012 collection, with the first of three commercials in which the protagonist was the splendid Brazilian model Barbara Nepomuceno, filmed in images created in the exclusive setting of Lake Como.
It was the following year that Miss Bikini Luxe participated in Milano Moda Donna, to parade with her summer collection in the evocative location of Palazzo Isimbardi. On the catwalk, an exceptional testimonial, the beautiful Elisabetta Canalis, interpreted the spirit of the collection with her allure and charm: jungle prints and tribal hints for bikinis and total looks that received not only the acclaim of the audience in the room but also that of the press and television.
L’year 2016 marks the birth of the line 7SinsMiss Bikini expands its offering and launches more basic, faster, and more affordable models aimed at a wider audience, favoring colors and sizes that respond to a dynamic and effortless lifestyle. La range of accessories designed by Miss Bikini is enriched with beach bags, clutch bags, and the iconic inflatable that echoes the prints from the collection. Given its great success with the public, the Mix & Match is re-proposed on selected models, which allows you to choose and mix top and bottom to build your own set with a custom fit.
The international breath is still the basis of every creation of the brand that boasts more than 30 years of success strengthened by a strong and constant desire for expansion. The choice to carry out advertising campaigns in evocative and distant locations is an example of this. It is no coincidence that two exceptional destinations were chosen for the SS22 collection shoots, Rio De Janeiro and Puerto Rico.
2022 marks an important new development for the brand, always known for the originality of its prints: the introduction of an entirely solid-color capsule. Pure color in various declinations is promoted with refined selections of special fabrics, this is how the brand presents the Colors line.
Miss Bikini offers a large and varied capsule made in plain color: lurex, glitter and spread microfiber are expressed in refined and seductive models both on the bikini and on the out-of-water, which takes the woman from the warm beach to the lively summer nights.
Over the years, the brand has established a solid relationship with its end customer thanks to a widespread distribution network of 12 direct stores, spread across Italy (Rome, Forte di Marmi, Riccione, and Porto Rotondo) and abroad, with boutiques in Ibiza, Palma de Mallorca, Mykonos, Cannes, Dubai, and Rio de Janeiro.
The international breath is still the basis of every creation of the brand that boasts more than 30 years of success strengthened by a strong and constant desire for expansion. The choice to carry out advertising campaigns in evocative and distant locations is an example of this. It is no coincidence that two exceptional destinations were chosen for the SS22 collection shoots, Rio De Janeiro and Puerto Rico.
2022 marks an important new development for the brand, always known for the originality of its prints: the introduction of an entirely solid-color capsule. Pure color in various declinations is promoted with refined selections of special fabrics, this is how the brand presents the Colors line.
Miss Bikini offers a large and varied capsule made in plain color: lurex, glitter and spread microfiber are expressed in refined and seductive models both on the bikini and on the out-of-water, which takes the woman from the warm beach to the lively summer nights.
Over the years, the brand has established a solid relationship with its end customer thanks to a widespread distribution network of 12 direct stores, spread across Italy (Rome, Forte di Marmi, Riccione, and Porto Rotondo) and abroad, with boutiques in Ibiza, Palma de Mallorca, Mykonos, Cannes, Dubai, and Rio de Janeiro.
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